Our Video Codec Design Philosophy : to answer those multimedia market requests such as multi-standard support, ultra-low power, and decent flexibility, our video codec design philosophy has unique advantages compared to other approaches as illustrated in the table below. Compared to purely programmable core-based design or core-based hybrid design, our design strategy can achieve ultra-low power while we can provide decent flexibility compared to classical and conventional codec-based monolithic design approach. Simply speaking, Chips&Media? IP has the optimized SW/HW partition strategy to accommodate colorful demands for complex multimedia markets.

Technical Achievements based on Our Design Philosophy : there are many technical achievements based on our design philology as listed below.

• Cost-competitive design: all of Chips&Media IP? are cost-competitively designed. For example, our MPEG-2 HD decoder IP only needs 160K gate, which is usually about half of typical MPEG-2 HD decoder gate counts.
  
• Ultra-low power design: on the top of our small gate count, our IP requires enormously low clock frequency for ultra-low power. For example, our H.264 decoder only needs 15Mhz clock for CIF at 30 frame per second.
  
• Full line-up of video IP coverage: Chips&Media is one of rare IP providers who can cover full line-up of video IP starting from CIF to HD, and MPEG-2 to H.264 and VC-1.
  
• The world-first full HW full-duplex multi-codec IP: Chips&Media proudly launched our CodaDX6 IP that can handle MPEG-4, H.263, and H.264 decoding and encoding up to D1 resolution at 30 frame per second. It is full-duplex codec IP so that both encoding and decoding can be executed simultaneously.
  
• Fully independent Video IP: many video IP actually needs many horse power from host CPU, which erodes the CPU horse power that should be used other application. Unlike those free-riding video IP, Chips&Media video IP only needs less than 1MIPS from the host CPU at any worst case so that virtually all CPU horse power can be used for any other general tasks.
  
• Worldwide premiere top-tier customer reference: based on our wining technologies, we won worldwide premiere top-tier customers, which fact makes our IP market proven.